Building links and getting social media shares to build better search engine ranking is the top priority for everybody with a website, and for good reasons.
Why not? More traffic does mean more opportunities and more opportunities means more money, isn’t that correct?
But, as smart marketer, you want to be prepared for what happens when you start to get the traffic you always wanted. You want your website to have the infrastructure in place to capitalize on that traffic.
What does that really mean? And, how do you do that?