Business Categories - Kumar Gauraw

Essential Steps Before Launching Your Digital Marketing Campaigns

Kumar Gauraw

Every business wants to harness the power of Digital Marketing. However, one of the very first steps you must take before planning for any marketing campaigns (let alone digital) is a thorough self-assessment.

ESSENTIAL STEPS BEFORE LAUNCHING YOUR DIGITAL MARKETING CAMPAIGNS

The most fundamental questions we must ask before planning for any strategic communication activities (online or offline):

What do you want to say, to whom and for what purpose?

Who are you?
To whom do you want to communicate?
What do you want to say and how do you want to say it?

To answer this seemingly simple question, you must consider the following as a business owner or as a digital marketer:

Updated On January 27, 2019 In Marketing

Yes! You Can Make Money Through Personal Branding

Kumar Gauraw

Personal Branding was the reason why I got started online and, in fact, I have talked a lot about it from time to time in my blog posts.

Some of you have asked if personal branding has tangible rewards, and if somebody can make money through it. Well, I am here to tell you that, in most cases, you will not make any money to personal branding in the short-term.

Updated On February 18, 2022 In Business Brand Identity, Brand Reputation, Clients, Customers, Generating Income, Making Money, Personal Branding

Why I Switched From Aweber To GetResponse For My Email Marketing

Kumar Gauraw

Just because Aweber is popular, it is not necessarily the best email marketing service out there. After being a loyal customer for over 3 years, I finally decided to change my service provider.
Email Marketing Service - Switched From Aweber To GetResponse - Reasons For The Switch Explained
The reason I signed up with Aweber is not that I knew a lot about email marketing. It wasn’t because I knew a whole lot about different companies either. I chose Aweber for my email marketing needs because it was the service so many online marketers were using and recommending.

People told me that Aweber was the “gold standard” in email marketing. And it worked. I was impressed and convinced!

Updated On February 18, 2022 In Marketing Aweber Autoresponder, Email Campaigns, Email List, Email Marketing, GetResponse Autoresponder, Internet Marketing, Subscriber, Unsubscribe

How I Developed My Online Business [And How You Can Too]

Kumar Gauraw

Many people ask how did I start making money online and if I could help. I wanted to share some of my experiences while building my online business and to share how I did it.

I have been an online marketer for at least 5 years now with a thriving web development business, a managed WordPress hosting business, and social media marketing services business. Today, I do small-to-large scale website design/development projects for professionals and companies with an offshore development center in India.

It amazes many people when I say that I didn’t know the difference between a static web page and a blog post. I was already making a six figure income through my profession which had nothing to do with online marketing or websites.

Updated On October 27, 2014 In Business Brand Identity, Business Development, Business Growth, Managed WordPress Hosting, Online Business, Personal Branding, Web Design, Web Hosting, Website Design

7 Important Elements Of A Powerful About Page

Kumar Gauraw

If you check into your Google Analytics, chances are that your About page (if you have one) is among the top 5 most visited pages on your website.

Especially, for your first time visitors, it is the most important page. Any new visitor who lands on one of your pages through organic search or any social media channels, it is the About page that they visit next if they like your content.

I have talked about it in the past and I want to talk about it one more time. This time, I want to talk about it in detail because as I was doing analysis of my conversion rate yesterday, I found something very interesting.

Updated On October 27, 2014 In Marketing About Page, Brand Image, Building Trust, Business Branding, Business Website Setup, Credibility, Personal Branding, Top Blogs

5 Principles Of Successful Brand Building

Kumar Gauraw

When you think branding, do you think of a logo, an advertisement on TV, radio or on the internet? You are not alone if you do that because branding is yet another misinterpreted and misunderstood word.

Branding is usually identified with the practice of putting a symbol on a thing to indicate ownership. Companies have used their logos on the products they sell and campaigned to imprint their logs in people’s minds.

Do You Need A Logo For Personal Branding?

Recently, a gentleman sent me a review of my blog design and proposed that he could give me a better design and a better navigation for about $500.

Updated On October 27, 2014 In Marketing Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding

Things To Do Before You Launch A Brand New Website

Kumar Gauraw

Starting your own website doesn’t seem to be rocket science and, it’s not. But, having a plan in place to launch, knowing exactly what to do before and after the launch is very important for your success.

I have often wondered, and I have seen many of my friends beating around the bushes to find success after starting a new website. Sometimes, I have ended up making the same mistakes a second and a third time. If you have launched a website or are planning to, you know what I’m talking about.

With MisterAcronym.com website design and development in full swing, I am again thinking to revisit my launch plan of this website with my partner, Bill Butler. MisterAcronym.com is a creative project with the intention to entertain and educate, while helping our readers expand their vocabulary in English language in a very creative manner.

Updated On October 27, 2014 In Business Aggressive Marketing, Business Launch, Online Activities, Online Marketing, Planning, Social Media Marketing, Social Media Promotion, Website Launch, Website Setup

What You Should Know About Email Open Rates

Kumar Gauraw

The success of your email marketing depends on how many people open your email. Obviously there is no point in sending emails to those who don’t even open your emails, right?
Email Open Rates - How Accurate Are These Calculations
Email open rates seem to be an important metric for many internet marketers. In fact, I have been very diligently following email open rates for a long time.

But, it changed after my friend and a fellow entrepreneur, Adrian Jock helped me understand this correctly.

Updated On October 27, 2014 In Marketing Autoresponder Service, Email Campaigns, Email Marketing, Mailing List, Subscriber

When You Hate Network Marketers, Why Use Their Proven Strategies

Kumar Gauraw

Those of you who know me, know that I have a good size network marketing business. Those of you who know how true network marketing works, also know that it’s about building organizations, building leaders, and it’s not an easy overnight process.

People who live in glass houses should not throw stones - American proverb

I have a growing business in 5+ countries. The reason I share my experience isn’t because I want to impress you, but to tell you that I have spent years in this industry and I know what it takes to build a business that can pass the test of time.

The Process People Follow To Build A Network Marketing Business

Let me state a few facts to provide a starting point based on a fair understanding of the network marketing business model.

Updated On April 9, 2015 In Network Marketing Business Networking, Get-Rich-Quick, Making Money, MLM Business, Multi-Level-Marketing, Network Marketers, Network Marketing Business, Networking Opportunities, Professional Networking

How To Avoid Paying For Subscribers Who Unsubscribe Your Mailing List

Kumar Gauraw

If you are using an Autoresponder service like Aweber or GetResponse, are you making sure you keep your mailing list clean? I ask because, sometimes, not cleaning your list may cost you money.
Keep Your Mailing List Clean - Remove People Who Unsubscribe - Save Money

Those who know me personally, know that I don’t pay much attention to fine prints. I don’t like to do house cleaning activities very often either.

Just by fluke I happened to see consistent emails from Aweber (which I store in a separate folder in my Gmail account) month after month this year so far saying they were able to charge my credit card successfully.

Updated On October 27, 2014 In Business Autoresponder, Aweber Autoresponder, Email List, Email Marketing, List Building, Mailing List

Do You Need A Logo For Personal Branding?

The Process People Follow To Build A Network Marketing Business

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